As reported by Print in the Mix, a recent field experiment found that the print version had a higher open rate, higher recall and readers engaged in more browsing. Although age played an important part in the findings some of the results were unanticipated. Marketing communication managers are advised to take a variety of factors into consideration prior to making budgetary decisions. Read the full article here.
Integrating digital media with traditional direct mail can solidify the success of today’s marketing campaigns when properly applied. So what is the proper application? Al Urbanski, Senior Writer for Direct Marketing News, presents 7 Do’s and Don’ts that will help you answer that question and aid you in having a successful campaign. Read the article here.
MARKETMIX 2014 – MARCH 26, 2014 – MEYDENBAUER CENTER – BELLEVUE WA
2014 will be the 9th year of MarketMix, where 350 to 450 marketing professionals from across the Pacific Northwest come together to learn about the latest marketing strategies and network with their peers. MarketMix is put on every March by the Puget Sound chapter of the American Marketing Association (PSAMA). This year’s program includes keynote speakers Andrew Sherrard, Marketing SVP, T-Mobile and Amy Bohutinsky, CMO, Zillow.
Find out more at www.marketmix2014.com
Having consulted with the Rainforest Alliance and the World Wildlife Fund, paper producer Domtar continues to run its Because Paper campaign through 2014. Armed with a sense of humor, check out the Paper VIDEOS in the upper right hand corner at www.paperbecause.com. Personal favorite: “Anniversary”.
We are so saddend to announce that the founder of Pro-Mail Associates Inc, and PMA Direct Mareketing has passed away. He passed away on September 26th, 2013 from an infection he contracted while undergoing chemo therapy for cancer. Len was very well respected in our industry and will be very missed.
Every now and then…
A company needs to revamp its image. We have rolled out our new updated website. With this comes the ability to keep our clients updated and keep fresh content on the site. Not only have we updated our look but we have updated our services and products we offer. If you have a question you can ASK Gracie and we will get back to you in a timely manner. PMA is continuing to do what it does best; work as a team with its clients to communicate through printed and direct mail media.